Right now we're all looking for straight talk. Truth with no platitudes. And more importantly, someone with a plan. If you're a CEO, you're expected to have the answers, even in these extraordinary times. But you don't. You can't. Because there's only one person who can guide your business in this new world. Now more than ever, follow your customer.
The world shifted. What do people need now?
Here's how we break it down.
Find the new need.
Daily life has drastically changed all around the world. For the next three to six to twelve months, use search data to learn what people need right now, then deliver and exceed their needs to gain market share as we all navigate a new day-to-day.
Measure your competitors.
Are your competitors standing still, shuttered, or doubling-down in response to the global pivot? Some quick intel will quantify what they're doing, identify what they're missing, and help get your business to this new world first.
Make a new plan. Act now.
Your annual plan + 10% won't work anymore; COVID-19 made it irrelevant. You need a new plan, fast. The latest demand data and competitive intel will guide your pivot. Just don't hesitate. Hesitation loses when the world is up for grabs.
Services for CEOs:
We offer two services:
Market Strategy
Demand Modeling & Economics
Find, measure, and target new demand, then build the conversion-to-revenue model to ground your pivot plan.
Competitive Measurement & Modeling
Spook on your competitors and measure how well they're reaching this same demand. Learn where to win.
Brand Story Strategy
Align your story to what's in demand. Differentiate it from your competitors. Simplify. Most of all, make it human.
Sprint-to-Market Planning
Three-month sprints built from modeling demand and competition as they are today and trending tomorrow.
Market Execution
Media Management
Find who you want to reach, right where they're looking for information and answers. Run the media partners.
Creative Direction & Development
Build a creative team for the challenge at hand. Translate the story strategy and make it human and compelling.
Campaign Measurement
Test and measure. Results data will tell you what worked and will spawn creative ideas to make it work better.
Campaign Iteration
Tweak and beat what you've already achieved. Repeat the measurement-to-iteration cycle and grow success.
Market Strategy
Demand Modeling & Economics
Find, measure, and target new demand, then build the conversion-to-revenue model to ground your pivot plan.
Competitive Measurement & Modeling
Spook on your competitors and measure how well they're reaching this same demand. Learn where to win.
Brand Story Strategy
Align your story to what's in demand. Differentiate it from your competitors. Simplify. Most of all, make it human.
Sprint-to-Market Planning
Three-month sprints built from modeling demand and competition as they are today and trending tomorrow.
Market Execution
Media Management
Find who you want to reach, right where they're looking for information and answers. Run the media partners.
Creative Direction & Development
Build a creative team for the challenge at hand. Translate the story strategy and make it human and compelling.
Campaign Measurement
Test and measure. Results data will tell you what worked and will spawn creative ideas to make it work better.
Campaign Iteration
Tweak and beat what you've already achieved. Repeat the measurement-to-iteration cycle and grow success.
Ready to discuss your 2021 plan?
Ready to discuss your 2021 plan?
Origin.
Riva Partners began in 2013 with a phone call from a CEO. His $25M technology company had missed their numbers for the first time in their 10-year history. What followed was a face-to-face meeting, a look under their hood, our strategic recommendation, a market test that yielded fast results, and then a year-long contract to restructure and execute their go-to-market. Five years later, the company's revenue surpassed $220M and in Q1 2020 they filed confidentially for an IPO valued at $3B. We simply came in, helped turn them around, got revenue and growth back on track, and they took it from there. That experience launched our company. Today, Riva Partners works with CEOs in technology and healthcare technology, both B2B and B2C, and on select projects that get us juiced.
Why Riva?
John successfully launched and operated three farm-to-table restaurants before that was a thing. jMatt launched and ran a record label from his college dorm, his band winning the title "Best Unsigned Band in America". Chas. bought, grew, and sold a $20M ad agency to successfully launch a virtual marketing firm in the days before the Internet. In short, we each got the taste of being an entrepreneur before the age of 30. Today, together as Riva Partners, we're still drawn to smart new ideas, fellow entrepreneurs, CEOs, and investors hungry to seize emerging market opportunities and slingshot their business.
Always be lift, never be drag.
A friend of ours passed this wisdom on to us. It came from his father, and his father's father. It’s old. We’ve taken this on at Riva Partners, and as difficult as it is to maintain optimism in these times, even for us, we're committed to this core value. We believe that raising each other up is how we all achieve more, personally, professionally, and financially. So, let’s always be lift and spend our time with like-minded peers, facing challenges together, not just for the money, but for the juice that partnership and collaboration and reaching a shared, seemingly out-of-reach goal always brings. Always be lift. In the end, nothing matters more.